Internet and digital media has more than ever influence on modern consumer. In recent times many companies become giant in their business categories by investing in digital marketing and targeting potential customers.
Have a look at following charts which are based on the research of global no.1 business data platform Statista. First chart represents the growth of investment in digital marketing from the year 2016 to year 2022. According to first chart, in the year 2016 companies invested Rs. 1,563 crore, than Rs. 2,108 crore in the year 2017 in digital marketing, and now in the year 2022 they already invested Rs. 5,685 crore.
But why investment in digital marketing is increasing this much each year?
Answer of this question is the second chart shown below that represents the digital traffic in India of year 2021. According to which, the number of active mobile internet users plus the number of active internet users were estimated around 14,600 lakh and that is in India only.
According to Forbes : Agencies agree; 2021 was a record year for ad spending, with more growth expected this year.
Forecast was provided for both the U.S. and global markets. In 2021 the ad marketplace was driven by digital media, specifically social, search and video which was more robust than anticipated midyear. While there are several factors to consider, strong ad spending growth is expected to continue in 2022. The global ad market is forecast to exceed 70,000 crore.
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